THE NEED:The Polyclinic Plastic Surgery did not have a unique logo or tagline that set them apart from the rest of the medical clinic. In addition their marketing materials did not have a cohesive distinct look and voice to convey the high end experience they wished to communicate. Finally, their website was difficult to navigate and lacked a visually pleasing design.
THE PROCESS: We went through a discovery process with the Polyclinic Plastic Surgery to explore the vision of their design direction to discover their unique brand voice.
THE DELIVERABLES:
Logo design, brand board and style guide
business card and letterhead
patient packet
office signage
social media design and management
email marketing
website design
ART DIRECTION : Jenny Angelacos
SOCIAL MEDIA MANAGEMENT: Stephany Angelacos
WEB DEVELOPMENT: Nspired Digital
BRAND REDESIGN
CASE STUDY
The images below depict the original version of the Polyclinic Plastic Surgery website along side the redesign. The previous website was difficult to navigate and lacked logical organization and structure. In addition, the imagery was generic and unrefined. The Polyclinic Plastic Surgery requested a redesign that would showcase their practice as high end and patient centric. We used design and strategic thinking to provide a meaningful impact to the Polyclinic Plastic Surgery brand.
