Owner & Winemaker, Ser Winery
Coordinator, Career Technical Education Pajaro Valley Unified School District
When I started my wine label, Ser, back in 2012, I knew I needed an artist and graphic designer to help me with the label design. I have known Jenny for the past 23 years and have continually admired her creative artistry especially through photography and video. She was teaching graphic design when I approached her to ask for her professional assistance with creating my label. The label needed to accurately represent the identity of the brand, the wine. I had some random thoughts and ideas and a sense of the look I was after, but really needed help with realizing what was in my head down on paper. Jenny listened to my ideas and truly learned what I was trying to communicate. She presented several concepts to me to work towards the final design. I was amazed with how quickly she produced the blend of these ideas into what I felt was perfectly representing what I wanted. It is a beautiful design that I continually receive compliments on. People tell me every time I am pouring my wine how much they love the label. Jenny is truly an artist. Someone who can translate thoughts into a visual expression. In my case, a beautiful expression of what I wanted to communicate to my customers about the wine. She continues to design my labels for all of my different wines and I have always been impressed with her dedication to professionalism. I believe she takes on any new challenge straight on and with a lot of passion.
Jenny is an experienced professional and outstanding individual. I've worked with Jenny on a array of projects over the last 15 years for various institutions and organizations. A distinctive experience in working with Jenny is her rare combination of creativity, skill, and professionalism. I have worked with many designers and design firms both in the tech industry and in education and Jenny is the stand-out every regard. She is client-centered, an adept listener, and asks excellent questions in all stages of project development. Her high level of proficiency with art direction and project management have resulted in the final delivery of effective and successful projects on deadline and that have always exceeded my expectations.
When I had the opportunity to work on projects with students who had Jenny as their Graphic Design instructor, it was clear to me that she taught, modeled and mentored the same professionalism to them that she brings to her work with private clients. It is clear that she has high expectations of her students and they respond with the confidence and skill she imparts to them on a daily basis.
Recently, I worked with Jenny on a project with my Principal to both re-design an existing logo for our school and to create a new commemorative logo for our 50th year. Jenny conducted herself as a professional in both the art direction, project management and creative implementation, aspects of every stage of the project from input to delivery. She asked insightful questions that helped us to provide useful input and listened attentively, enabling the project to move forward smoothly and the ultimate deliverable art to be on-point with our hopes and expectations.
I offer my highest recommendation for Jenny Angelacos. Her skill in art direction, project management, and creative concept development and implementation make her a stand-out in every regard.